As new features and gimmicks get introduced to the DJ market, all competing brands eventually adopt the successful ones. So why jump between ships that are all headed in the same direction? This is part 3/3.
Category: Long Reads
Why DJing is a Hard Sell, pt2
Once you’ve chosen a product ecosystem, it’s hard to leave – and the reasons are many. What keeps you from making a change? Part 2/3.
Why DJing is a Hard Sell, pt1
Most DJs don’t care about exploring the wide range of possibilities at their fingertips. Why is that? Part 1/3.