Upgrading your setup is hard enough, but completely changing your ecosystem is another level. What would it take to make you switch?
Tag: branding
Quickies
Native Instruments drops Kontrol from Traktor product name
Something I noticed while writing up the Traktor Pro 3.11 update story is that the X1 MK3 no longer carries the ‘Kontrol’ nomenclature. The name continues to exist for the keyboard product range, though. There are a number of reasons this might have happened: It’s not a hugely significant fact,…
Opinion
Bro, AlphaTheta is a terrible brand name
Pioneer DJ are rebranding as AlphaTheta. Dan argues that AlphaTheta sounds like (and is) a US college fraternity which doesn’t do it any favours.
