Upgrading your setup is hard enough, but completely changing your ecosystem is another level. What would it take to make you switch?
Tag: marketing
Long Reads
Why DJing is a Hard Sell, pt3
As new features and gimmicks get introduced to the DJ market, all competing brands eventually adopt the successful ones. So why jump between ships that are all headed in the same direction? This is part 3/3.
Long Reads
Why DJing is a Hard Sell, pt2
Once you’ve chosen a product ecosystem, it’s hard to leave – and the reasons are many. What keeps you from making a change? Part 2/3.
