Upgrading your setup is hard enough, but completely changing your ecosystem is another level. What would it take to make you switch?
Tag: serato
New Zealand Commerce Commission rejects merger of AlphaTheta and Serato
It’s been a long time coming, but now the New Zealand Commerce Commission has made a decision on the AlphaTheta-Serato merger.
LEAK: Apparent Denon DJ Engine performance mode appears
A mysterious screenshot appeared on the official Denon DJ Facebook group, apparently showing a fully fledged performance mode for the software.
AlphaTheta announces world’s first brotary mixer, the euphonia
AlphaTheta’s latest product is the super high end euphonia rotary mixer. But what do you get and how will it work?
Why DJing is a Hard Sell, pt3
As new features and gimmicks get introduced to the DJ market, all competing brands eventually adopt the successful ones. So why jump between ships that are all headed in the same direction? This is part 3/3.
Why DJing is a Hard Sell, pt2
Once you’ve chosen a product ecosystem, it’s hard to leave – and the reasons are many. What keeps you from making a change? Part 2/3.